From a local shop that needs a professional web presence, to a service business automating quoting, scheduling, and follow-up, to a custom app built around how your business actually runs — to an engineering team shipping AI into production. I build things that actually work, serving clients nationwide.
From a $49/month website to a six-figure AI build — every engagement ends with something deployed, not a PDF.
A fast, mobile-optimized website that makes your business easy to find online. I handle everything — design, hosting, domain setup, copywriting, updates, and SEO.
Stop losing hours to manual quoting, follow-up, scheduling, and paperwork. I build custom applications, automation, and AI workflows — fast — that handle the repetitive work so your team focuses on the jobs that actually need them.
The same engineering rigor, applied inside your dev org. Ship AI-powered code review, agentic pipelines, and developer productivity tooling — built by someone who's run CI/CD across 100+ daily branches and 60+ engineers.
Not strategy decks — real products in production. The assistant in the corner of this page is one of them.
A system that turns a company's own documents — or just its website — into a chatbot that answers questions grounded only in their content, always cited, never made up. Add knowledge by uploading files or pointing it at a URL to crawl, then drop in one script tag to put it on the site. It can run publicly for customers, or privately as an internal assistant your team uses on confidential documents. The assistant in the bottom-right corner of this page is running on it.
Upload documents or just paste your website URL — Atlas crawls and indexes everything into a searchable knowledge base.
A branded chat widget appears on your site, answering customer questions only from your content — every answer cited back to the source.
Customers get instant, accurate answers 24/7, and the same documents power workflows that draft replies, quotes, and checks.
A lead generation platform for insurance agents that works across any line — auto, homeowners, life, and more. From a single interface, you spin up a campaign and the system uses AI to generate everything it needs: a conversion-optimized landing page plus the ad creative — images and copy — to run on Facebook. Every lead is verified by text message before it reaches an agent, so what comes through is a real, contactable, high-intent person instead of a junk form fill.
Pick the insurance line and market from one interface — no design or copywriting needed.
The system generates a landing page plus Facebook ad images and copy. In the pilot these are posted to Facebook by hand; auto-posting is on the roadmap.
Each lead confirms by text before reaching an agent — so every one is real and ready for a callback.
No bloated timelines or vague deliverables. Every engagement follows the same principle: ship something real, fast.
A free 30-minute call to understand your situation and figure out where the biggest opportunities are. No pitch deck, no pressure.
A clear scope, timeline, and price. For websites, I often build a preview before you commit. For larger projects, a roadmap with milestones.
I do the work. Websites ship in days, not months. AI integrations deploy incrementally with working code at every checkpoint.
Ongoing maintenance for websites. Documentation, training, and optional advisory for larger builds. I don't disappear after launch.
I'm Will Brock, a software engineering leader based in Dunedin, FL. My career has been spent in the trenches of large-scale SIS and ERP systems serving school districts across the country — building CI/CD pipelines, scaling test automation, and integrating AI into production workflows that run every day.
Now I bring that same engineering rigor to businesses of all sizes — local shops that need a real web presence, service firms (law, medical, real estate, agencies, accounting) ready to automate the busywork eating their team's time, and engineering organizations integrating AI into production. A local auto shop deserves the same quality of build that a Fortune 500 gets, and a 10-person law firm deserves AI that actually ships, not a strategy deck that collects dust.
Whether you're a local business that needs a website, a service firm ready to put AI to work on intake, scheduling, or document review, or an engineering team integrating AI into production — the first step is the same: a quick, honest conversation about what's possible. Based in Dunedin, FL and working with clients nationwide through remote or on-site engagements.